Ageism continues in our society, making Ageism Awareness Day on October 9th so important. Whether it is how older adults are represented in advertising, how they are discriminated against in the workplace or even how people who are aging feel about themselves.
According to the American Society on Aging (ASA), Ageism refers to the stereotypes (how we think), prejudice (how we feel) and discrimination (how we act) toward others or oneself based upon age. Here is a link to the factsheet:
The ASA also references ageism in marketing. “Only an estimated 5% to 10% of marketing budgets are devoted to winning them [people older than 50] over. Only 5% of advertising images of people over 50 show them using technology, and even then it’s usually a youngerperson teaching an older person how to use a device.”
AARP’s third survey in the Work & Jobs Data Series explores where ageism exists for adults age 50-plus in the labor force. Specifically, their research shows that about two in three adults age 50-plus in the labor force (62%) think older workers face discrimination in the workplace today based on age. And among them, nearly all (93%) believe that age discrimination against older workers is common in the workplace today.
And a recent article in Psychology Today, examines aging and accomplishing, exploring the concept of becoming an “Ageless Wonder”. A combination of DNA and staying healthy are certainly key to longevity. However, the author believes motivational intelligence drives accomplishment, noting Norman Lear, Jane Fonda and Clint Eastwood as high profile examples of “Ageless Wonders”. These individuals are not victims of ageism. Here is the link to the full article:
Ageism is a broad topic, with serious implications. The ASA has put forth this Call to Action to support ageism awareness day. How can you help?
Interested in being part of a thought leadership discussion on ageism to support ageism awareness day? Contact us at https://agepros.net. Reported by AgePros.net, the only blog for aging industry professionals.
