Valuable insights as to how we speak about our clients as Age Pros. Generations always come with names. GenX, GenY, GenZ, Millennial. Attributes are given diverse, digitally savvy, educated, entrepreneurial, inclusive. So, how do we speak about our clients as Age Pros? What exactly happens as each generation ages? 10,000…
The end of one year and start of another is always a poignant time. And a good time to think of all we learned over the last year. From our clients, and from each other. As AgePros to reflect and look ahead. Let's talk about that first one. The clients…
Ageism continues in our society, making Ageism Awareness Day on October 9th so important. Whether it is how older adults are represented in advertising, how they are discriminated against in the workplace or even how people who are aging feel about themselves. According to the American Society on Aging (ASA),…
Ageism is definitely a pervasive and disturbing topic. As Agepros, we are especially sensitive to it. As a former advertising agency leader, I also consider it from the lenses of products and messaging. One product category that is particularly egregious, at least to me, is ageist greeting cards. Greeting cards…
