Ageism Awareness Day is October 9th

Ageism continues in our society, making Ageism Awareness Day on October 9th so important. Whether it is how older adults are represented in advertising, how they are discriminated against in the workplace or even how people who are aging feel about themselves. According to the American Society on Aging (ASA),…

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Ageist birthday cards. Funny? Not really.

Ageism is definitely a pervasive and disturbing topic. As Agepros, we are especially sensitive to it. As a former advertising agency leader, I also consider it from the lenses of products and messaging. One product category that is particularly egregious, at least to me, is ageist greeting cards. Greeting cards…

Continue ReadingAgeist birthday cards. Funny? Not really.

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