Hopefully the AgePros tips for Aging Industry Professionals How to market yourself as an aging industry professional. #1 and Email Tips for Aging Industry Professionals. #2 have helped you lay a great foundation for marketing yourself as the experienced AgePro that you are. Today’s post is focuses on how Aging Industry Professionals can get themselves out into the marketplace.
What else can you do?
Collect references and recommendations on a regular basis.
Every client and employer will ask for recommendations. You can’t always count on peoples’ availability. Which is why you should always be collecting a stash of current recommendations that you can access when you need them. Gather recommendations from clients and other business professionals you encounter. Clients often ask physical therapists, social workers, and other dementia care professionals for recommendations. And remember, don’t be shy. Everyone is trying to make their business grow and they may ask the same of you. An added tip: new recommendations are a great way to keep your Linkedin or business profile fresh.
Get social.
- Create social profiles
- Join organizations
- Visit senior communities
- Put your name on your ideas
If you haven’t already, consider creating any or all these social profiles
my business Google Profile, a Linkedin profile, an Alignable profile and a Facebook Professional page.
It’s mostly free and let’s face it, we live in a digital world.The most important reason for having a social profile is that If you haven’t encountered it yet, potential clients and employers are likely to Google you before agreeing to meet or connect . You can use all the information you’ve gathered for your email. Just follow the same guidance. And remember, getting yourself out there as an aging industry professional means being where your potential clients are looking.
Join organizations and remember you don’t have to be social, just follow those who are.
Who has time to post and comment? Why not follow organizations or individuals you’re interested in. It’s a great way to keep current .
Tip: Check out these organizations and people….and feel free to add your own.
American Society on Aging https://www.asaging.org
American Geriatric Society https://www.americangeriatrics.org
The National Council on Aging https://www.ncoa.org
National Council of Certified Dementia Practitioners https://www.nccdp.org
The Aging LifeCare Association https://www.aginglifecare.org
Stay top of mind by staying in touch
Keep up with professionals you meet not just those you have worked with or have referred clients. You never know where your next business opportunity may come from
Reach out every 4-6 weeks let your contact know what you’re up to.
Tip: Emails sent before 6am or after 8pm get read. Check your email platform on how to automate delivery of your emails.
Tip: Digital isn’t everything. A handwritten note really stands out mailboxes these days are a lot emptier than inboxes.
Visit senior communities in your area.
Meet facilities managers or other professionals looking for caregivers like you. Leave your card and be sure to get their contact information. And always follow up with an email a few days later, while your meeting is still fresh in their minds.
Give yourself credit.
Do you prepare checklists for your clients? Gather the forms they need? Share best practices or advice? Make sure people know your great ideas are yours. Organize material you always use with clients into a binder or desktop folder that’s easy to share with new clients and remember to Put your name on it! These materials are a good way to advertise just how organized and helpful you can be. It’s a complicated and confusing time for your clients. So, take credit for making caring for their loved ones that much easier.
