Although aging is a certainty, by the time clients reach out for an aging industry professional you can be sure it’s a crisis. The same is true for employers. Even one resignation can make filling a job urgent. These email tips for aging industry professionals are designed to ensure you’re ready for any opportunity that comes your way.
Create your email correspondence in advance, so it’s ready to go.
Hopefully by now you’ve read our How to market yourself as an aging industry professional. #1. And that means you’ve got your bio in hand and a good basis for your email. Use your bio to hit on the key points clients are looking for:
- Experience
- Fit
- Why you care
Simple steps to creating an effective email
- Think about using key words potential clients are looking for: Friendly, approachable, good listener, empathetic, experience, professional, hardworking, excellent communication skills, skilled and patient.
- Be sure to highlight your experience.
Example:
“I am a certified home health aide with 7 years’ experience. I have developed a compassionate approach and work hard to get to know my clients, what they need, what they like and what they respond to positively.”
Example:
“I have more than 10 years’ experience as a music therapist working primarily in elder day care facilities. I enjoy listening to older people, I am a very patient person and am always happy to work at my client’s pace, following their lead.”
3. Be specific about your skillset.
Example:
“I have managed a memory care unit for over 5 years. I work closely with families to make sure their loved ones are thriving based on a model that is patient centric.“
4. Tell your clients what drew you to your profession. Was it personal experience?
Example:
“I became a caregiver while looking after my partner. When he died, I decided to carry on, working as a live-in caregiver to support people with dementia.”
Example:
“As a certified CPA it was natural for me to take over my parents finances. I worked with their geriatric care manager to set up payment system for their caregivers. Now I focus soley on the financial needs of seniors and their adult children.”
5. If you are a caregiver, include any hobbies or interests that may make for a good connection with your potential client.
Example:
“I love reading, especially crime fiction novels. I am part of my local church and help to run the children’s activities. Last year, I got a Scottish terrier puppy called ‘Bobby’ and I love taking him on long walks.”
Example:
“I am a good cook! It’s a big part of my life and I love trying out new recipes. I can bake well and once won a competition for my pineapple turnover cake.”
6. Finally, end with a strong call to action.
Urge your client to contact you. Be polite and friendly.
Example: “Please get in touch if you think I could help you. My cell is X and you can also email me at X.”
Putting it all together in one letter doesn’t have to take long or be long:
Example:
“I am a physical therapist and a certified dementia care practitioner with 5 years of experience. Knowing how to listen and communicate effectively with my clients comes naturally to me. I take pride in delivering compassionate and empathetic care. I can also help train other physical therapists and assist them in getting their dementia care credentials.
Please get in touch if you think I could help you. My cell is X and you can also email me at X. ”
For more help on how to market yourself as an aging industry professional email us at info@agepros.net and we’d be happy to help. Or visit theagencydd.com.
