Today we discuss keys to growing your AgePro business with Paul Jones, founder of Care Concierge Senior Living Advisors. Second in a series dedicated to learning about our Aging Professional (AgePro) Community. Edited for length and clarity. How do clients find you? Paul Jones (PJ): A lot come from word…
Introducing Age Pros Talks. Conversations with fellow aging industry professionals. Today’s aging industry is just that…an industry. And industry that grows as the aging population increases. Put another way, there are all kinds of specialties, subspecialties, and expertise involved in that endeavor taking care of our aging population. In many…
Ageism from lens of my 13 year old self is quite the surprise . A lifelong friend recently found the poem below entitled "Growing Older". It was included in a collection of award winning poems written by students in our middle/high school some time ago. I don't remember writing it…
Ageism continues in our society, making Ageism Awareness Day on October 9th so important. Whether it is how older adults are represented in advertising, how they are discriminated against in the workplace or even how people who are aging feel about themselves. According to the American Society on Aging (ASA),…
Demand is growing for aging industry professionals just like you. These days, clients and employers want aging life care consultants/geriatric care managers, social workers, elder law attorneys, financial advisers. And they're looking to fill jobs now! Given the speed of the marketplace, you'll want to be able to quickly answer…
September is suicide prevention month. According to the World Health Organization, "The triennial theme for for 2024-2026 is "Changing the Narrative on Suicide" with the call to action "Start the Conversation". This theme aims to raise awareness about the importance of reducing stigma and encouraging open conversations to prevent suicides."…
AgePros has a question about our marketing tips (and a FREE offer!) We are dedicated to being a resource for aging industry professionals to help them grow their businesses. To this end, we have been posting a content series about marketing. Going forward, we would love to know what areas…
Elder care professionals, geriatric care managers, owners of senior care companies, know just how much time your clients' spend on care. An interesting study done before the pandemic concluded "that on average, older adults spent 3 weeks in the year getting care outside the home". What constitutes a treatment burden?…
The holidays can often be a challenging time for aging industry professionals and caregiviers. Today we're reposting a article from earlier this year to help manage this time of year. Recently. the New York Times published an article on caregivers. Those finding support through community, sharing moments in their loved…
Ageism is definitely a pervasive and disturbing topic. As Agepros, we are especially sensitive to it. As a former advertising agency leader, I also consider it from the lenses of products and messaging. One product category that is particularly egregious, at least to me, is ageist greeting cards. Greeting cards…
