Ageism from lens of my 13 year old self is quite the surprise . A lifelong friend recently found the poem below entitled "Growing Older". It was included in a collection of award winning poems written by students in our middle/high school some time ago. I don't remember writing it…
Ageism continues in our society, making Ageism Awareness Day on October 9th so important. Whether it is how older adults are represented in advertising, how they are discriminated against in the workplace or even how people who are aging feel about themselves. According to the American Society on Aging (ASA),…
AgePros has a question about our marketing tips (and a FREE offer!) We are dedicated to being a resource for aging industry professionals to help them grow their businesses. To this end, we have been posting a content series about marketing. Going forward, we would love to know what areas…
Ageism is definitely a pervasive and disturbing topic. As Agepros, we are especially sensitive to it. As a former advertising agency leader, I also consider it from the lenses of products and messaging. One product category that is particularly egregious, at least to me, is ageist greeting cards. Greeting cards…
Dementia Villages can be a positive way to integrate people living with dementia into society. According to a New York Times article from 7/3/23, these villages or "microtowns" are a growing trend in Europe as a new generation of supervised home care that is literally part of neighborhoods, towns and…
Aging industry professionals, don't miss this great Alzheimer's Disease Handbook for your clients. As an aging industry professional myself, I typically consider everything through the lenses of advising families and sharing with my peers. This time it is more personal. A very close family member is diagnosed with Alzheimer's Disease.…
Age Wave has released a landmark study on the new age of aging. Specifically, "Old Age" Enters a New Age: Dramatic shifts in demography and Americans' views of aging revealed in new Harris Poll study conducted by Age Wave. Highlights from the study include: 1. The demographic makeup of the…
Policymakers must address a compromised future for retirees. To summarize, the issues include an aging workforce, the related impact on Social Security and the disparity in estate recovery for the cost of long term care. Specifically, a recent Washington Post article refers to what the aging workforce will do to…
