In Today’s Marketing Tips for Aging Industry Professionals: Getting yourself out there we wrote about the importance of referrals. Referrals or reviews are one of the most powerful marketing tools you can employ as an AgePro. Your potential clients and employers need reassurance that you have successfully handled situations just like theirs. In today’s digital world, harnessing the power of word of mouth is easier than ever before.
How to put the power of word of mouth to work for you
- Be sure you’re following these best practices in setting up your LinkedIn and Google business profiles
- Link in with your current customers and employers so you can use the Linkedin referral tool.
- Take a moment to read these best practices for referrals from Google
- Be sure to thank everyone for their referral/review
- Remember the power of word of mouth lies in authenticity. All reviews are important…even the ones that are a bit critical. You can always respond to a review to provide context. And a mix of positive and negative reviews makes you sound more authentic than if everything is a rave.
